“Trainspotting” – Mark Fairwhale train journey towards where?
With the rise of China’s garment industry the pack, all kinds of foreign brands, local brands have been exhausted, “The Golden Touch”, power consumption by China, the Hermes Handbags most potential large market. The “Mark Fairwhale” a luxury apparel market, a stunning eyes of Jones, not only for its attitude in one fell swoop led the young Chinese men the new trend toward senior leisure, and its solid business foundation, surprise marketing strategies and unique culture, the industry leader in packaging. This mainstream clothing companies “Star + CCTV + monopoly” in very different business model. Leaving aside its success, many people who want to know Mark Fairwhale, why? On what basis do all this? The road in front of her if we can still bring the same surprise?
In the just concluded CHIC’06 on, staged a bit of a show: one bound for the old-fashioned train cars in Shenyang is out there, the platform, then Pavilion, the phonograph, the steps, there are foreign youth entertain the Solo, without exception, attracting people’s attention. This is the train journey to the edges of MarkFairwhale1863 heavy document … …
“Hell is it, ye can not read it?”
“Yes ah really do not know dim the train?”
“Well, it 忽悠 it!”
Northeast accent had two middle-aged man shook his head look like the dealer sent sigh. Yes ah, even they themselves do not know what the hell is bound for his hometown of consumers to the whole understand?
Along their line of thought can not help but think of a famous rebel British film “Trainspotting”, maybe we have to guess what MarkFairwhale of this train heading where?
Mark Fairwhale leisure achievements dream Hermes Handbags
Fifth of the world mentioned in TonyWear, JackJones, MarkFairwhale constitute the backbone of the new generation. Their young lives to the capital, cynical, psychedelic intoxication, direct publicity, wild self, represents the desire of young people 70-80 years of body and mind shelling, sublimation of the subconscious needs. Among these young people to represent the artistic mainstream of European life style of MarkFairwhale the most dazzling.
MarkFairwhale, Chinese brand name Mark Fairwhale. Mark is well-known designer Zhao-Da Zhang (MARK CHEUNG), he is the soul of Mark Fairwhale design, Fairwhale white whale, a free and pluralistic cultural totem, the brand slogan “return to nature, the release of self.” Since 2001, just a few years, cities in the country to open more than 350 stores, covering Men’s Fashion, JEANS men and women wear, shoes, bags, leather goods, perfume and accessories, and other categories. Target population for the 28-40 age group are Zhongyi fashion, taste, the pursuit of high-quality urban upstart.
Less than five years, Mark Fairwhale its fashion, character, westernized, art products and brand performance, a great shock to the Chinese garment industry, attracting industry and consumer attention, justifiably claim is a “phenomenon” class. This mainstream clothing companies “Star + CCTV + monopoly” in very different business model. Leaving aside its success, many people who want to know Mark Fairwhale, why? Why? And Zenmeyangzuo to all this?
Analysis of the success Mark Fairwhale
Products: Product line includes casual jackets, jackets, coats, down jackets, casual pants, leisure suits, sweaters, T-shirts, shirts and so on. Senior international fashion casual office workers, leisure suits, with emphasis on fashion installation. There’s Mark Fairwhale Jeans for boys, girl, business men’s three sub-brands.
Comments: Mark Fairwhale business men of this sub-brand is “intellectual man” model of the amount of body design clothing. She can be the class of people self-confidence, elegance, humor, happiness, passion, energy, poise, intelligence is very detailed and appropriately displayed. Unique and attractive image of the personality, very Westernized style, ingenious blend of Eastern and Western cultures, the style has been labeled, in the domestic self-contained. But it seems difficult for this style of clothing in the living and working in the scene to find a suitable dress. And product quality and change, with slightly different pitches. Particularly in the leisure area, it is even a new outlook on life, a new clothing concept Tide Navigator.
Population: continuing to pursue a higher quality of life for the urban male aristocratic tailored casual clothing, located in the 28-40 year old urban upstart. Just a few years, VIP membership number of the country involved.
Comments: basically, after 30-40 years of age 60 years to 70 years ago as the main target groups are people with strong purchasing power, the backbone of class. However, in product, brand performance seems to have deviated from the total feeling is talking 70-80 years, and 7.80 hours of age many people have been Japan and South Korea, in particular the impact of Japanese culture, style of the Europeanization of things unfamiliar .
Operation: International team, artistic director Zhang Zhaoda, image director of the famous designers from Japan, Director of goods from Hong Kong, brand team leader from Taiwan. Creativity, design, marketing, store all of Europeanization. Production is more than a hundred manufacturing alliance OEM. Division Three brand design, processing and marketing independently.
Comments: The globalization of the few in the allocation of resources, especially in key positions open, a fundamental guarantee for the products and operations with the domestic brand segmentation for.
Channel: Central City Department Store outlets, large and medium cities in the Direct + join.
Comment: Center City shop unique style, distinctive image, they can jump out of many brands. However, the actual situation of ordinary terminal performance from the spread of the discrepancy. The rate of expansion seems to stores fast enough.
Brand: Spirit of the core brand, Continental philosophy of life, emphasizes the integration of art and culture into the mainstream of the Western lifestyle of young people to emotional, practical approach to bring the audience close. Such as Cambridge, Harvard Food of Love & weekend train trip to the city tour, dozens of university culture line (can be hired to Peking University Tsinghua University), last year’s Mark Fairwhale CHIC palace belonging to the invitation of the Princess, this year’s CHIC Beverly Hills men’s show, as well as clothing Industry rare in mainstream economic press, “the Economic Observer reported,” published in semi-continuous, full-page graphic ad … …, these are local brands did not even thought of it. From the following ad copy can Benevolence:
“F = (N, N – independent of Yi Mei peerless soul f = (N, when the brand inspired by and a staggering demand for unity, the sliding friction of flint-like burst of electro-optic great mechanical force can. Friction coefficient and contact surface stretch, but any brand is the ultimate lever around. acceleration, gliding, and then accelerate, elegant turn, draw in the sky … a graceful arc … ”
Comments: similar to Taiwan’s advertising industry ideological brand of style, is almost universally acknowledged Mark Fairwhale international team in addition to color outside the most out of the part, especially the promotional activities of a more forward landing demonstration effect, to play a great brand and sales important role. Of course a number of obscure, psychedelic tune and text, some people can not understand.
In addition, Mark Fairwhale their claims, actually is the secret of its success:
Spiritual creativity, good design; human management; rapid flow of rapid response systems; understanding of the local population body build, for design, communication. Cursory view, it seems there was nothing special between. However, through in-depth analysis, we believe that Mark Fairwhale can lead to industry and consumers concerned about … …
Fashion arts advocates
The Mark Fairwhale advertised itself and the underlying factors attracting consumers is the fashion. From the company’s inception, we take the international route, the international design, operation team, the overall import of products rich European artistic avant-garde style and tone of the brand, said to 10,000 per year, paragraph design, production 5000 models. Look at any one advertising copy are all filled with the word fashion, each of activities are advertised himself as the European fashion culture of life. Even Mark Fairwhale fashion spies blend into bars, clubs, hotels detect the latest fashion signal. Mark Fairwhale determined to make visible the Europeanization of pure fashion for in the end. Looking at the domestic Which suits, casual wear fashion brands to its Competition. Style and fashion products in the promotion performance, Mark Fairwhale seemed to intentionally or unintentionally, close to ZARA. ZARA and Mark Fairwhale careful comparison of products poster, is not there look familiar?
More importantly, Mark Fairwhale this fashion clothing style, in the country was still blank, so when Mark Fairwhale swept from the new generation, it is easy to occupy the market segment leader. With Hermes Handbags positioning that is occupying the minds of consumers one of the top leadership position, since other competing brands on the high cost of difficult or take a squeeze coming.
Rapid Responder Information
The Mark Fairwhale establish and improve its efficient supply chain information management systems, information flow throughout the design, processing, storage, distribution and consumers until the end, with Mark Fairwhale own message loop, then called the quick, fast flow systematic rapid response. Chain integration of information technology design, production, circulation, and even the first domestic built according to the Chinese figure standard database. Common standardized information sharing, can the troubled garment industry of inventory quickly up to drive accelerated product design updates. Been able to achieve early prediction design, product sub-bands are listed in advance, make up one week fast, efficient flow of poor sales. Although many domestic enterprises have also established their own information system, but as Mark Fairwhale so seriously, invested heavily in building its lead organization as a customer’s operating platform, and has begun operation of a small benign!
Cultural identity branding “soul”
Mark Fairwhale most impressive, is full of romance, fashion, youth and casual atmosphere of visual performance and brand integration campaign. As stated before, Mark Fairwhale in full compliance with their clothes have to express the essence: the art of the European life, brand, visual, media, activities of the full range of integrated packaging, all key touch points with consumers , are the core values of the brand well-surrounded by layers of deferred, style, tone, in the form of non-distinctive uniform. Now we turn a blind eye might imagine Mark Fairwhale words, I believe many people will come to a similar or even very similar to the association symbols and content. Many years, the fashion industry to see so well the first time to promote the brand integration. This in turn set up for later by a high threshold.
Other options include a larger area of the central business district stores, clothing, window well furnished, with on-site experience of consultative selling to promote the purchase, less to do TV commercials, advertising costs substantially less than 3%, or even deliberately create space selling out of stock false … … have demonstrated Mark Fairwhale strategy and operations teams in the professional details excels.
Hidden behind the high-spirited
But when Mark Fairwhale proclaimed with pride, has been the industry have pointed out that its greatest weakness: Destructive Enthusiasm.
Log on its Web site will see a nearly self-blame their guilt, then, our development is not fast enough, we will quickly develop. Then in March of the Economic Observer, saw for several of the half-to full-page color ad, a little attention you will see Mark Fairwhale Jeans for boys, girl, fashion men’s investment hotline. Now in China many second and third tier cities could see Mark Fairwhale stand out in the stores, counters, however, whether the final sales figures so optimistic, only companies themselves know. However, according to a small area to visit, some small cities, consumers were more amazed, and promote away their money or Shique Homelessness: Nagan wearing out ah!
We can not blame these monthly salary less than 2000 small and medium cities, the public does not know elegance, fashion is a need for a solid material soil, as if the relationship between plants and sunlight. In the central, provincial capitals, Mark Fairwhale target population is the monthly income of at least three or four thousand more fashion-sensitive young family, this is one of the major cities of the mainstream crowd. But the second and third line cities can achieve this level not many people, this is an indisputable fact. Although many people become rich, but these little floating Choi and Mark Fairwhale most of the crowd not to eye each other. This able and willing to spend, the number is … …. Mark Fairwhale has now opened 350 stores, it is not expressed in the modest enough. Simple calculations about China’s major cities, provincial capitals, also 100 or so economically developed cities, each city to open 2-3 at home, it is full. Then copy down so fast, it can only further divide into small cities or the original market share. Is opening up new markets with innovative thinking, precision farming is still the old market, a fish and eat it’s Contradictions!
However TonyWear the more open the more successful the business district of kilometers large store strategy, as well as retail and product brands the practice of unity, and the representatives of foreign SPA ZARA, GAP, UNQLO, many of them can bring some inspiration for a new generation, is something for the.
Mark Fairwhale in three-dimensional analysis of the “no-go unusual way”, we are already aware of “horse train” the next stop and the terminal where?
Mark Fairwhale exactly represent the future of new forces, or just a “Wonderful”? We will see.
Apply Mark Fairwhale own words: there is no panic Magic Tips, as long as practical to Hermes Handbags implement would create difficult to estimate the precise value of this success is dedicated to pay, does not allow for slack.
Preparation of autumn travel smart clothing program
The golden season, how can just sit in the office chair? Outside, everything is fresh and interesting about your heart poised, anxious to run to what a beautiful place, and nature Hermes Handbags to be reunited again after a long post? Do not worry, do pre-trip preparation, and you will even be a safe happy trip!
Upload: T Hermes Handbags shirt casual wear
Changes in temperatures fall rapidly away from home work should bring some clothes in case of emergency. But do not too much trouble, the general T-shirt T shirt is the best choice. Cotton short-sleeve T shirt texture soft, comfortable, absorb sweat, but also easy to wear with other clothing, is the best travel partner, the way most wear, like ready 2. Long-sleeved or short-sleeved shirt a different preparation, may at any time and T shirt match. On the road can be tied around his waist or collar shirt, in the early morning or evening for you against the cold wind, but also chic and practical.
Coat: coat jacket is a must
Although the fall of the “autumn” in the world can go to should take into account the issue of wind from the storm, windbreaker is the best choice. Half are for the fall season windbreaker, light rain came to rain, cold wind suddenly began to experience can be cold, as long as you do not yell “Let’s be more severe storms more,” is a small problem in general can withstand Trench Coat . Warm jacket is the first choice for travel clothing, but the best defense should be able to rain.
Casual wear: very handsome travel inland
May wish to think of myself as a fashion field soldiers to dress. In windy inland, you will find a very practical coat with a hat, you can always put themselves in the wind wrapped up inside.
City in Korea has selected a few Taidalielie comfortable trousers and very large T shirt, to increase the cool, may wish to pack a small flower head scarf, dress today although eyebrows will make Shaanxi old aunt, but the wind really comfortable .
In the mood, then they are most satisfied with a “super-realist” school of romantic fashion, with the forceful Smoke desert location to shoot a fashion their own large, larger than “painting, it is” the star of addiction!
Downloading: Changzhangduanduan not less
For long-distance travelers, the most important dress of trousers. Autumn October weather big temperature difference between day and night, morning and evening trousers is essential. Jeans with the wear characteristics and lose their luster, with a pair of jeans you can complete the entire journey; casual trousers feature is free comfort, better ventilation. Or you can choose the kind of waterproof sports pants, some in the trousers have a comfortable rubber band can roll with the weather cold or rain and wind can tighten up, lots of features. Need not carry too many pants to think clearly enough to use one. In October, the noon sun is as bright as the summer with a pair of shorts is very necessary. Pants feature a more free and easy, like Ms. basically used when traveling pants, thus reducing the unnecessary embarrassment, those were handy.
Shoes: Easy travel to do to ensure
Is the premise of shoes with ease, assurance is more important than clothes to shoes. Bumpy journey tired, traveled the world to rely on his legs, a pair of feet for the size, feel comfortable shoes, is to keep the road every day feel good premise. If you leave ready to travel around the mountains and rivers, a pair of shoes suitable for walking is the last choice. The choice of shoes is comfort first, world-renowned multi-brand shoes made in accordance with ergonomic design, and then do not begrudge spending more money some money, buy a pair of comfortable shoes, bear feet than on the road every day torture pain much better.
Backpack: Private world trip
No matter where to travel, luggage will always bristle, everything should be up in it. So, the use of backpack, style, practicality is a consideration factor. Backpack style by going to different choices in different locations, it is best to climb the shoulders back style, can help in the waist with a strap, so more effort. Frequent air travelers should consider purchasing to pull the bags, more convenient to carry. Also, Kua Kua in the shoulder or waist packs in more suitable to bring a number of valuable and frequently used items are essential things away from home.
Tents, sleeping bags plus: camping carry an
For those who love to travel in remote areas or for people who love camping, tents and sleeping bags are the most important travel items. Now, more and more people looking for love in nature pure sky. People camping in the wild, before starting to plan what to bring good products. Basic tents and sleeping bags can not do without, sleeping bag price is not expensive, but use a lot. Preferably a moisture-proof pad back again.
Portable accessories, accessories: small things have great use
Outside the band the whole of the entire belt, so need hates few when goes. Such as camping, you should bring a waterproof flashlight, a few days to ensure no deterioration of the insulation bottle, 1 multi-function Swiss Army knife. Of course, essential drugs travelers.
Bathing suits and slippers: Beach Resort essential
If you select seaside resort, clothing need not too much, the key is practical, and stylish! First of all, you must think of the swimsuit — structured style and fashionable pink, orange and other popular beautiful colors. But you do not forget this trip although essential travel swimwear, sportswear, but relaxed and comfortable travel is the real protagonist of sandals and slippers. Confident enough of their own body, then prepared a bikini. Stylish white and pink, fabric texture changes are not bad section type is popular striker, has exquisite embroidery pattern or semi-transparent swimwear is also very hot! Have to prepare a number of matched accessories and swimwear. Such as a piece of Silk-style dress or wear off a simple short skirts, and scarves are free to change. More with two pairs of slippers to wear used to cool, hygienic and convenient and comfortable.
Stalls on a stroll by the sea, the lo shi small T-shirts and pants to match the five will feel very relaxed. Committed in the hotel when lazy, need to accompany your old pajamas. If you have the beach party or hotel reception, then a bigger way, the evening is very necessary.
Light clothing cap: a good relaxing beautiful
In this season, it is wise to line article, is the most beautiful scenery of Suzhou and Hangzhou hours. If you do not want to live up to these moments of beauty, light clothing is best cap, do not over-dressed, so he can freely enjoy full integration into the Autumn!
Thin sweaters make you stretch free, preferably trendy bright colors, will not let the rain in the south of his low spirits. The Pants fit with with very appropriate. Sweater vest Hermes Handbags harness inside the multi-band two, so more heat when exposed to an “A Better Tomorrow.” But also to prepare a thick coat, if rainy weather to catch up, but also relied warm.
Well, collated a traveling bag, and then sort out their feelings, the worries of trivia all behind. To know that happy is the official document would also like to travel more unpleasant things! Autumn’s the time to enjoy, and quickly hit the road!
The golden season, how can just sit in the office chair? Outside, everything is fresh and interesting about your heart poised, anxious to run to what a beautiful place, and nature Hermes Handbags to be reunited again after a long post? Do not worry, do pre-trip preparation, and you will even be a safe happy trip!
Upload: T Hermes Handbags shirt casual wear
Changes in temperatures fall rapidly away from home work should bring some clothes in case of emergency. But do not too much trouble, the general T-shirt T shirt is the best choice. Cotton short-sleeve T shirt texture soft, comfortable, absorb sweat, but also easy to wear with other clothing, is the best travel partner, the way most wear, like ready 2. Long-sleeved or short-sleeved shirt a different preparation, may at any time and T shirt match. On the road can be tied around his waist or collar shirt, in the early morning or evening for you against the cold wind, but also chic and practical.
Coat: coat jacket is a must
Although the fall of the “autumn” in the world can go to should take into account the issue of wind from the storm, windbreaker is the best choice. Half are for the fall season windbreaker, light rain came to rain, cold wind suddenly began to experience can be cold, as long as you do not yell “Let’s be more severe storms more,” is a small problem in general can withstand Trench Coat . Warm jacket is the first choice for travel clothing, but the best defense should be able to rain.
Casual wear: very handsome travel inland
May wish to think of myself as a fashion field soldiers to dress. In windy inland, you will find a very practical coat with a hat, you can always put themselves in the wind wrapped up inside.
City in Korea has selected a few Taidalielie comfortable trousers and very large T shirt, to increase the cool, may wish to pack a small flower head scarf, dress today although eyebrows will make Shaanxi old aunt, but the wind really comfortable .
In the mood, then they are most satisfied with a “super-realist” school of romantic fashion, with the forceful Smoke desert location to shoot a fashion their own large, larger than “painting, it is” the star of addiction!
Downloading: Changzhangduanduan not less
For long-distance travelers, the most important dress of trousers. Autumn October weather big temperature difference between day and night, morning and evening trousers is essential. Jeans with the wear characteristics and lose their luster, with a pair of jeans you can complete the entire journey; casual trousers feature is free comfort, better ventilation. Or you can choose the kind of waterproof sports pants, some in the trousers have a comfortable rubber band can roll with the weather cold or rain and wind can tighten up, lots of features. Need not carry too many pants to think clearly enough to use one. In October, the noon sun is as bright as the summer with a pair of shorts is very necessary. Pants feature a more free and easy, like Ms. basically used when traveling pants, thus reducing the unnecessary embarrassment, those were handy.
Shoes: Easy travel to do to ensure
Is the premise of shoes with ease, assurance is more important than clothes to shoes. Bumpy journey tired, traveled the world to rely on his legs, a pair of feet for the size, feel comfortable shoes, is to keep the road every day feel good premise. If you leave ready to travel around the mountains and rivers, a pair of shoes suitable for walking is the last choice. The choice of shoes is comfort first, world-renowned multi-brand shoes made in accordance with ergonomic design, and then do not begrudge spending more money some money, buy a pair of comfortable shoes, bear feet than on the road every day torture pain much better.
Backpack: Private world trip
No matter where to travel, luggage will always bristle, everything should be up in it. So, the use of backpack, style, practicality is a consideration factor. Backpack style by going to different choices in different locations, it is best to climb the shoulders back style, can help in the waist with a strap, so more effort. Frequent air travelers should consider purchasing to pull the bags, more convenient to carry. Also, Kua Kua in the shoulder or waist packs in more suitable to bring a number of valuable and frequently used items are essential things away from home.
Tents, sleeping bags plus: camping carry an
For those who love to travel in remote areas or for people who love camping, tents and sleeping bags are the most important travel items. Now, more and more people looking for love in nature pure sky. People camping in the wild, before starting to plan what to bring good products. Basic tents and sleeping bags can not do without, sleeping bag price is not expensive, but use a lot. Preferably a moisture-proof pad back again.
Portable accessories, accessories: small things have great use
Outside the band the whole of the entire belt, so need hates few when goes. Such as camping, you should bring a waterproof flashlight, a few days to ensure no deterioration of the insulation bottle, 1 multi-function Swiss Army knife. Of course, essential drugs travelers.
Bathing suits and slippers: Beach Resort essential
If you select seaside resort, clothing need not too much, the key is practical, and stylish! First of all, you must think of the swimsuit — structured style and fashionable pink, orange and other popular beautiful colors. But you do not forget this trip although essential travel swimwear, sportswear, but relaxed and comfortable travel is the real protagonist of sandals and slippers. Confident enough of their own body, then prepared a bikini. Stylish white and pink, fabric texture changes are not bad section type is popular striker, has exquisite embroidery pattern or semi-transparent swimwear is also very hot! Have to prepare a number of matched accessories and swimwear. Such as a piece of Silk-style dress or wear off a simple short skirts, and scarves are free to change. More with two pairs of slippers to wear used to cool, hygienic and convenient and comfortable.
Stalls on a stroll by the sea, the lo shi small T-shirts and pants to match the five will feel very relaxed. Committed in the hotel when lazy, need to accompany your old pajamas. If you have the beach party or hotel reception, then a bigger way, the evening is very necessary.
Light clothing cap: a good relaxing beautiful
In this season, it is wise to line article, is the most beautiful scenery of Suzhou and Hangzhou hours. If you do not want to live up to these moments of beauty, light clothing is best cap, do not over-dressed, so he can freely enjoy full integration into the Autumn!
Thin sweaters make you stretch free, preferably trendy bright colors, will not let the rain in the south of his low spirits. The Pants fit with with very appropriate. Sweater vest Hermes Handbags harness inside the multi-band two, so more heat when exposed to an “A Better Tomorrow.” But also to prepare a thick coat, if rainy weather to catch up, but also relied warm.
Well, collated a traveling bag, and then sort out their feelings, the worries of trivia all behind. To know that happy is the official document would also like to travel more unpleasant things! Autumn’s the time to enjoy, and quickly hit the road!
Outlet “Money King” very good
With Ouyaaote Rice Shopping Center, Landmark gold sport city have opened a time “Outlet fever” has been launched. The industry believes that, Changchun Outlet louis vuitton purse huge space for development, “money scene” Yes.
“Outlet” in English “OUTLETS” in Chinese literally translated, means a secondary school in the retail sales of brand-name-of-season, off the shelf and break codes consisting of louis vuitton purse shopping goods stores, it is also known as “brand direct shopping . ” “Outlet” is Europe and the United States one of the most popular retail formats, locked the customer base is the shopping experience for those who like value for money, focusing on brand-name quality, but not required to keep up with fashion trends of consumers, are already market quickly becoming the most popular new commercial activities.
Chongqing Road, Changchun City, Guilin Road area, street and more discount for some sports brands like Nike, Adidas and so on, although they are foreign sense “Outlet” are very different, but really attract a lot of consumer concern. But as the recent opening of Ouyaaote Rice Shopping Center, a multi-species, multi-brand, convenient way such as the development of Changchun Outlet opened a first of its kind and one of the appliances, supermarkets, discount stores such as apparel, is a collection of the daily shopping needs of consumers.
Rice, according to Ouyaaote responsible person: “Ouyaaote Rice Shopping Center louis vuitton purse should be said is to fill a gap in Changchun business point of its development may take some time, but ‘money view’ quite good . “The Court, like the gold-rich city of sport, but also in another perspective of the city to attract people’s attention to fashion, fitness + Taobao has become a fashionable topic of current.
Clothing Brand: do the terminal will show the experience
Lead:
End “quiet”, no “useful,” This is my June 2009, “hanging around” after a few clothing stores intuitive end brand experience, not just disappointing lack of overall planning of the terminal brand a sense of belonging, more importantly, the company has invested louis vuitton bags considerable funds for construction, but did not achieve the desired end result. All tangled roots, should be attributed to systematic effects, our own brand to consider the issue from the perspective of the system, the system provides a standardized method to build the terminal with the brand personality charm.
End of the “emotional” topics
Why use “emotional” connection with the end of this term?
Brand is a living, and this vitality of communication, precisely they are inextricably linked with the terminal. I entered a brand (Men) terminal stores, in addition to the door when the door to see some of the first and the interior decoration of identification with LOGO, I can not find the other with the brand “life” soft cultural elements related to it have to say is that were regrettable.
We know that China’s apparel companies are into the brand from the product of the louis vuitton bags times the times (some companies are doing the brand, but do not know the brand of “Drive” where, in the end is to sell products or sell the brand and culture). This transition is not blind, but China’s consumption environment emerging cultural phenomenon. Consumers to purchase products, more choice is a way a way of life, consumption, and stylish way … … the way of condensation with the form of a brand advocacy culture, the same time, precisely to meet today’s consumers “emotional needs” of the value of points.
Terminal to associate with the emotion, it is simple the best promotion of the terminal is the brand means that consumers perceive the brand from here cultural charm, all its culture can be a real experience in the end, this is the best brand of contact with consumers space, but also consumers, “vent” feelings, emotions get the value of ownership in the field of brand identity.
Therefore, it can be said, in the end all acts are for the release of better culture, build brand consumption emotions bridge.
Terminal “,” it is the key – experience
“Activity” is not Qunyi Flurry, nor hasty promotion promotion, but a systematic level of management.
This period was the experience economy era, experience has gradually become the product of economic, financial and service economy of goods after an economic form. More and more consumers eager to get experience, more and more careful attention to business experience to build stores.
“Experience store” in abroad in costume industry has not a new reference design for the core value of the large scale Bingfeizaiyu simple, Er Shi concept of a life, is Dai Biao Jing Shen and Pinpai the brand has unique personality and taste, is yearning for a way of life and expectations, communicate the brand attitude advocated.
“Will show” the experience of the terminal and how relevant?
To create a performance experience will end, What are the “Performing props”?
We can use a word Overview: System. For systematic construction of Terminal One, standard store operations specifications, to enhance sales; Second, establish a standardized model shop, which will help the brand scale expansion.
A systematic support of the terminal, in addition to the necessary management systems, more importantly, consumers associated with the systematic construction, such as: culture, environment, product, theme, character, display, promotion pictures, events, services.
This is the first important one is the “culture”, the brand wanted to say? Who to express? To express what to whom? Cultural identity were chosen to rely on the brand means of communication.
In other words, the brand and they all should reach a consensus to promote the culture. For example, the classic British brand Burberry, the British have a strong cultural heritage, its lattice point precisely one of the brand of cultural expression. Now seems, we can perceive a real phenomenon: when you mention the British, think of lattice; that grid, it will naturally think of it from the UK. Both have been integrated, the United Kingdom to clarify the national background check is a kind of British culture is a people’s way of life. This is not only a national cultural heritage, but just right is the combination of the two hundred years have shaped a culture of brand personality.
China’s clothing brands to create culture, with a high frequency words to express is: Innovation.
Development stage of China’s apparel brand, can be said that just started, our ability to design its own brand known for small, almost zero, most still are brand operators. So we have more brands to choose to “borrowing culture” approach to building brand culture, but please note that this Bing Bushi “used”, but rather to use a prototype of a kind of culture, through independent extension of the culture of curing Pinpaizhenzheng personality, that is what we now should emphasize innovation. Also stressed that making such a culture through various means of brand penetration and penetration.
Another topic is the focus on end products, we will directly think of personality, display and theme.
Character recognition is brand differentiation, a unique pattern, decoration, known as the brand may be the personality and cultural heritage (I am not here that genes shape personality on the product’s recommendations), the main highlight the coordination of the terminal and product personality . Factors that could cause our concern, such as brand personality patterns, brand culture, props design, brand mascots such as the embodiment of the terminal application. In addition, the key point is that the terminal space design, and brand culture meet. Such as France and Chanel, to elegant culture known for the classic black and white is the color of cultural products, the terminal stores more black and white highlight the brand that is cultural identity. Of course this is only one dimension of the brand terminal design factor.
Display, the concept is widely popular, it is an important part of visual marketing, also has a standardized system management, operation methods, display the brand can not be divorced from culture, more than simply focusing on product and produces a “priority cargo” behavior, it More by costumes, color combinations, themes, etc. meaning of a brand name in the end deliver the taste, such as the LV150 anniversary of the founding of the display case, we clearly remember that it once again demonstrated to the consumer culture of long suitcase, 2004 years in February, in Paris, Champs Elysees had a suitcase model on display, time, when the Sino-French Culture Year, Beijing Culture Week reverberates France, LV effectively to the cultural situation, in a huge suitcase marked a “congratulations Spring” (then it is China’s Lunar New Year period), we can see, LV clever way with a large display touch and pleasing attention to themselves. Successful in the end, in the minds of consumers around the completion of a collision of emotions. Over the same period in Paris, Barcelona, Spain, you can see the same street with the LV image display can be seen in Milan and Paris and Barcelona window display the same way, thus we can see a mature and systematic management of the brand’s global thinking. LV LVMH Group’s years as a classic brand, its management personnel many of which are managed by professional luxury out of college to pursue advanced studies, LVMH Group, the world’s largest luxury Management Group attached great importance to system operation mode of this sound and through its own systems, the reach of globalization, large-scale management.
So far, we have almost no domestic brands to establish a sound system of the terminal display, I have met a number of brand marketing director, to hear more of it is: “It is hard to achieve reunification, and regional disparities, while execution is weak, program to produce an easy-to-end changes, rely on supervisors to complete “but I have to say:” This is not the reason, the key is the system construction, standardization. “We have to establish standards, establish a standard, the terminal’s display must not by one or two supervisors to complete their job functions should be more display management, and support. To use a systematic approach to all matters related to display, of course, is the ability of corporate standardization requirements, but also the whole team on the requirements of professionalism. I will display the question included in the “market marketing system”, and as an important end visual marketing support points. Through the display system based on the theme of display systems, and window displays, display products, props on display, the concept of cultural display of the large display to enhance the marketing capacity of the terminal brand vision (in the future, we can further explore the topic).
Fixed line design, experience the service end point can not be ignored
To be honest, I do not know what is moving line, I only know through a consumer’s point of view, in the end how to enjoy a consumption process.
I understand the dynamic line is to change, “Welcome, welcome to come again” marketing greeting, the initiative in shaping the experience of end-consumer tips, this line in Terminal to do what consumers do, finally reached what effect.
Our goal is to reach the terminal, shopping initiative, custom experience based.
Shopping initiative: the consumer fixed line design tips through the terminal, take the initiative to complete the chosen clothes, with clothing, complete shopping consumption.
Consumption experience: the end of the brand history, services, product personality, a common story around the consumer experience a cultural resonance.
Active compounds in the consumer experience of shopping behind, relying on the system or how to take the initiative to make consumer recognition of your brand culture, to change from passive to active consumers to choose, the terminal is the most important part, because consumers have access to The only terminal that links, even if you say how good your factory, your workers, how dedicated, how wide your channels, these consumers will not pay attention, they know the products is the terminal shop. To create a unified image of the terminal, display brand culture, which must rely on a standardized system to support.
One final point: Experience terminal system compatibility
In many cases, our company was found to find a lot of strategic experts, cultural experts, photography experts, design experts, are outstanding and top companies, the results are great deal of diversity, but that brand can not be achieved in the implementation process is very easy , we call “system compatibility pathology.” The so-called compatibility, attributed to a point, or the unity of the brand culture and business in the terminal operation is through the application of specific systems approach. Mentioned here have a high degree of problem: brand strategy in the end the real release … …
In fact, we do all the work on the details of the brand are the brand products in the terminal to make has a good expression to show to consumers and stimulate louis vuitton bags consumption, to complete strategic missions. However, in our De strategy implementation process, the often slow emergence lag phenomenon, and even grand strategy, little implementation. Strategy is perfect, but it is not at the terminal to see results of the shadow.
Here we want to implement an idea – the release of the strategic and cultural ideas in the terminal. Emphasized three aspects of culture in the terminal, cultural products, cultural, social. Achieved through three strategic vision, and strengthen end-user experience.
In the end, we have said before can be around the atmosphere, cultural props, store design, store (moving lines, regions), promotional activities, brand management, quality, service, information, culture, taste or brand wall (spread of consumer culture) reflects culture.
Products, can be by subject, color, personality gene, listed bands, with a display, product pictures, etc. highlight the cultural charm of products.
In the community, this is a more long-term significance of the subject brand, brand in the growing process of the accumulation of social responsibility, creating brand recognition in the society’s credibility and image recognition of the intangible value of expression. This is a subtle process.
Experience of the times, you need to experience the terminal, the terminal need system support experience
This is a system problem and the brand long-term corporate guarantee of the topic, systematic Jianshe our garment industry to fill the gap here is rich in research and development areas and resources and, most importantly, we have to integrate China’s economic development and the fashion industry quality requirements, creating an integrated set of application of our garment enterprises in the whole system, this full system is one Zhan Lue, cultural mainline louis vuitton bags, every system is the implementation of the strategy’s implementation, Ru Chan Pin chain system, Ge Xing positioning system , decision-making system, management system and so on, each system supports end brand performance and business operations of any subsystem will be in the process of continuous upgrading, so its clothing in China’s core competitiveness of enterprises Geng has, therefore, We also firmly believe that China’s fashion retail brands in the near future will build through the systematic, emerged the unique achievements of the strength of the brand.
UNICEF charity fashion designer doll show
UNICEF (UNICEF) has announced a new round of Frimousses gucci handbags créateurs charitable activities doll exhibition will be on November 18 ~ 23, Paris, France, Petit Palais (small palace) at the auction will be carried out later, from donations All donations UNICEF.
This exhibition invites luxury group LVMH successor Delphine Arnault as Honorary Chairman, and invited more than 80 designer brands to design dolls, Chanel, Dior, Giorgio Armani, Gucci and other fashion big full participation.
People interested in fashion can easily tell from the appearance of this doll is the master from which the hand. Kenzo Winter 08/09 with flowers such as cape, 08 spring Dolce & Gabbana dress ballet style hand-painted designs such as the familiar gucci handbags elements are used in a doll’s design. Increasing emphasis on brand value in this society, combining the strengths and cross-border cooperation, social responsibility, the combination will be the continuation of the brand choice for value.
Black, due this fall, red
As early as January of this year’s 08 fall and winter conference, there were numerous gucci handbags gray-black dust spilled T units, while in July the Italian version number “VOGUE” is featuring all black models by the protagonist, you might guess, more than economics, fashion designer home earlier smell the smell of this global financial crisis?
In recent years, recession has become a global disease, people have gradually accepted the reality of the economic downturn, willing to put color from the depreciation of protest to the compliance in the doldrums and a dark. Black is always a difficult time that people can rely on the color, psychologically, said black people can get wrapped themselves up in order to resist external changes.
T sets the trend spread gucci handbags
Some experts have warned the Earth “black economy”, because a large number of industrial-based economy, consumption of coal, oil, black energy. But also can not wait to stain the earth, we have put on a black body. In autumn and winter fashion this season, we can smell from the hands of low-sensitive designer breath: in Helmut, Costume Nationale, Chanel and old Karl Lagerfeld Gallery fashion their own conference, the models are all black from scratch to the foot. Black cloth showed a different texture and different meanings: silk shiny black, with a decline of aristocratic atmosphere; perspective of black tulle, wrapped in layer after layer of the body, all the more mysterious; and rugged Gothic clothing, but also in the wild can be temporarily detached from the reality of people’s shortcomings, the United States painfully suffocate.
Popular for a while in the nude makeup will soon be kicked out of menacing black makeup Bureau. Paris Fashion Week, watermelon rind black hair, black lipstick brilliant too is struck, Marc Jacobs’s makeup artist said: Black Eye will be this year’s fall and winter clothes with a simple choice, in the face, using sophisticated black eye shadow, black eyeliner and Vaseline, can shape the determination of the expression. In Oscar de la Renda’s fashion show, the makeup artist used black eyeliner to be more bold outline of the circle draw the eye up, and plenty of confusion’s eyes no longer favored, the market downturn need sighted eyes.
Integration of social psychological
There is a psychological test on people who often wear a specific color to personality analysis showed that like black people, nothing but black to cover up their inner anxiety or fear. In this 24-hour stress-ridden modern society, the pace of life is always likelihood of snatched, we physically and mentally exhausted, inevitably disturbed minds, hearts need a lot of black to cover the impetuous and anxiety. How can not wear black? Black is the color this era of protection, perhaps only in the dark, the city people’s face and body bruises dark circles to find comfort, look not so emaciated.
Black is actually a mixture of all colors. In any case, it is exactly describe gucci handbags the state of the people of this era: East-West exchange, foreign mergers, lost his antics in a while in the dead of night and find yourself. Black is a solemn, defending undefeated spirit of uncompromising insistence. When the taste of suffering, lost a battle, the Duohui darkness, healing, meditation, and then off again. After the storm, again on the dazzling color with black bottom clothing, through the streets.
Busy fall and winter of eight law
Rules of the induction is a happy form, “Daily Telegraph” chief fashion editor Hilary Alexander Fashion Week for the 08/09 autumn and winter trends summarized eight rules and keywords. Although too early, but the advance purchase fendi bags for the next quarter is also the fashion practice to prepare. Rounded shape of the jacket and skirt, uniform details, new knitting, modern tailoring, the new dress, by the Art Deco influence of short skirts, high lace and Western cultures will appear in the next quarter list.
1. Bubble “egg”
Soft folds to create a soft, rounded contours and tighten the knee or ankle. See Valentino and Christian Lacroix, in particular, Dior.
2. Mixed Mixed Knits knitting fendi bags
Pattern stitching and weave mixed, often dotted fur, fendi bags and small metal pieces. See DriesVan Noten, Stella McCartney, SoniaRykiel, Jean Paul Gaultier and Kenzo.
3. Modernist Tailoring modern cut
Precision cutting to create a profile of the future. See Chanel, Yohji Yamamoto, Balenciaga, Valentino and VivienneWestwood
4. Peplums Decorative Skirt
Without such a decoration, not a full coat. See Yohji Yamamoto, YSL, Alexander McQueen, John Galliano and Chanel.
5. Military uniforms of
Many designers have adopted a similar gold braid and gold buttons of the uniform elements. See Givenchy, Valentino, Chloé, YSL and Karl Lagerfeld.
6. Spanish Lace Spanish Lace
Sense of the romantic historical style, gypsy sexy, black best. See Givenchy, Alexander McQueen and ChristianLacroix.
8. West vs East thing combined
Sense of structure and combination of soft fabrics, kimono sleeves, indigenous wrap fendi bags skirt, wrapped around Yao Bu’s trousers. See JohnGalliano, Hermès and Issey Miyake.
Experts advise: International brand may not be high-quality
Foreign brand-name fashion quality reliable it?
H & M opened its first store on Huaihai road on the emission fendi bags of the “Hydra array”, C & A breath last spring and summer a large area with open four stores – since last year, parity world-renowned fashion retail brands have a beachhead in Shanghai, windows overwhelming The “SALE” tag is not only to tide people picked up the basket first, and even old lady can not resist going into the store, “split sample.” However, the quality of foreign brands looks really so beautiful?
Yesterday, Miss Wu, who lives in Minhang specially came to this newspaper consumers “spring hotline”, please take a look at her quality control experts, foreign brands. Years ago, her dream of Long C & A bought a lattice of cultivating orange shirt, XL number (175/92A) of this dress to wear at the height of 1.65 meters, she has a rigid body, but when taking into account the new models and discounts Great to buy the house, did not think that not washing clothes, wear the torn elbow, actually. This rigid foreign brand name in the end went wrong? According to the municipal fiber inspection by the Textiles Monitoring Center director Wang Yonglin spot identification: This shirt is of poor quality and insufficient in the fabric tight, tight sleeve with the style of design are not given enough expansion space, a direct result of the fabric slippage. In addition, from the technology point of view, there are certain fendi bags problems in copy side, causing part of the suture torn off.
In fact, the uneven quality of foreign brand-name fashion is not the case. Municipal Industry and Commerce last year, had taken 27 distribution companies selling imported brand clothes, found all qualified only five! There are 24 well-known imported brand clothing failed to light, including CHANEL, BURBERRY, ARMANI, including many world famous brands. Most of these brand-name apparel sales in high-end shopping centers, failed projects, including the formaldehyde content, PH value, color fastness, fiber content and a mark 5 aspects.
International brand-name clothing has been some consumer identity and status as a symbol of the past two years since the entry of cheap international designer clothes, but also reduce the distance between people and their. Parity world-famous fashion retail brand known as “the McDonald’s style fashion”, is said to H & M in 20 days to complete a fashion style from design to sales of the entire process, and has here the works of world famous brand designers spend an average of only two or three hundred dollars, class design, second-rate material, third-rate prices – fast and low cost renovation is cheaper foreign brand-name fashion formula whereby to make money. Has been able to achieve such a high cost, the secret is in the back: in the “native” under the guise of OEM is a must, so there may be some quality problems.
In this regard, Shanghai Garment Trade Association reminded fendi bags the experts: International brand may not necessarily equal quality, some domestic Xiaofei Zhe blindly seeking “foreign” of unhealthy consumer psychology, easy to use by some foreign companies, some of the “second brand” sold to China . Especially those designed to buy cheap trendy international designer clothes, the more can not think of cost-effective, but also see the quality and suitability of clothing themselves.
Shanghai: fake brand-name secret office in the city Taobao transactions
Business then conducted a thorough investigation last night after the morning reflected and said, “will never allow fake brand-name settled in Nanjing West Road,”
Taobao on Nanjing West Road City from July 2 since the soft opening because there are many former Xiangyang Lu businesses to join the much outside attention.
While here, unlike the fake brand-name as rampant Xiangyang Road market, also did not meet up with a fake brand-name merchandise catalog, everywhere soliciting the cattle, but here you want to buy fake brand-name is not difficult. Morning News reporters Zuo Rishang and louis vuitton wallet Westwood, found that a number of fake brand-name is secret to trading.
This reporter to the business administration department reflect the Jing’an District, the last night, 7:30, Jingan District’s exclusive Gensui Taobao business administration department of the city were raided, seized the fake hidden in the counter brand name approximately 50. Jing’an District, the head of department of Business Administration, announced that by morning, never allow fake brand-name in Nanjing West Road, a break.
Shelves arrayed with “Health brand name” bag
Yesterday morning, the reporters came to town Taobao, the customer is not a lot. 1 to 3 floor shops wife and children have been divided into nearly 300 shops. Eye-catching of all the stairs in office, are posted on the October 25, 2004 by the Shanghai Industrial and Commercial Administrative Bureau issued “on the clothing market in the city and prohibit the sale of commodity markets Chanel, Dior, Prada, Fendi and other 40 foreign high-profile product, “the circular.
Taobao City 1st floor, 2 landlord to sell clothing, mostly sold wholesale Pu Road, from 7 to switch to domestic sales and some of the clothing trade. Sells bags, shoes, glasses 3 floors, the hardest hit are selling fake products.
In the 3rd floor of the shelves of some shops, and can not see the familiar Gucci, Cartier, LV, etc. imitation brand-name bags, but the reporter has seen, such as TOD’S, LONGCHAMP, BALLY so we do not very familiar with imitation brand-name packages bags. A yellow bag and imitation retro TOD’S, asking price 400 yuan, 200 yuan can be taken away after bargaining, which packages the genuine price of 4,000 yuan. When asked a shop owner, why put the bag samples are these “health name brand,” he told reporters talk about the business sense: Gucci, Cartier, LV and so too the store brand bags placed in a conspicuous , put some people louis vuitton wallet not very familiar with the “health card” target is not so big. The owner of another shop, a little girl from Anhui, a reporter asked her what brand over the brand, she saw half a day had a clue what brand it is, and finally said: “Anyway, not a brand.”
Warm welcome foreigner owner cautious on the Bin
Although most of the shopkeepers know that foot in the wind can not close sales, but also to ignore the risk. In a shoe store filled with all kinds of styles of shoes, the reporter saw far away on the third row of shoe display fake Gucci shoes like some of the style. Reporter approached a look and saw all the shoes on the inside row of shoe trademark office, have been a orange says “Fengxiang clothing gift Square” trademark stamped. This mark removed after reporters saw a “Gucci” and trademark infringement.
Although Taobao open soon city can come here especially to foreigners either. A shopkeeper named Wang said to reporters, he saw the guests to ask whether the fake brand-name, the owner generally is alert, because often business, technical supervisor of the plain-clothes to make unannounced visits. But foreigners to ask, they will feel reassured to be fake out. Reporter did find some of the guests when the boss asked if there fake brand-name, the owner replied cautiously: “can not be sold.” Face a number of foreigners, mostly shopkeepers can speak simple English with their bargain. Yesterday, two foreigners carrying large bags of “loot” the city came to Taobao, a small package store owner in English enthusiasm immediately pull them into the stores, reporters followed and went inside. Two foreigners in the store pointing in a circle, the straight to the point to ask whether there is “fake watches”? Small business to immediately move out of the shop, looked around, then climb up the stool back from the top of the shelves a large bag. Open the zipper, the package revealed rows of black velvet wrapped things, “points out watching!” Small business efforts towards a Nuzui two staff, and then come up with one of the black velvet open, which has Omega, Earl, Vacheron fake watches and a dozen models. Models are not enough foreigners too, small business and from the package more than a dozen models leave out the other watches.
An operation seized 50 fake brand-name
Taobao to the city once again clear the secret sale of fake brand-name, last night, 7:30, reporters follow the Jingan business administration department of the city’s shops Taobao conducted a surprise inspection.
Business managers entered the city on the straight Taobao 3rd floor. A flustered, the man pulled trolley was immediately stopped, officers opened his trolley, found it full of fake brand-name bag. Other shops have also been detected hidden fake brand-name. The operation seized about 50 fake brands.
According to Jing person in charge of the business sector, and selling the city of wind Taobao although unlike the Xiangyang Road market so rampant, but Taobao City on July 2 this year since the soft opening has been a business management focus Jingan area. So far, relevant departments have made the city Taobao 6 inspections uncovered a total of 657 counterfeit bags, clothing and glasses and other commodities.
The official said, in Nanjing West Road, do not say that does not allow open and selling, and selling secret and must not exist. Therefore, many stationed in the city of Xiangyang Lu Taobao businesses do not have any illusions, Jing’an District will not allow selling fake products.
Launched this month in the city two large-scale counterfeit check operation
Reporter was also informed that since June 30 after the closure of Xiangyang Lu Market, Shanghai industrial and commercial administrative departments at all levels have strengthened the Shanghai apparel market and major apparel wholesale market supervision.
From early in July so far, the city has carried out two large-scale counterfeit check operation, not for the resurgence of Xiangyang Road market, and selling the wind.
Harboring dark outside delivery
In order to avoid inspection of the business sector, some shop owners will be hidden in fake brand-name shops and hidden corners and organs, is hidden. There are more of them, is to leave some small packages on the big brand-name general packet pocket, or a lot of small stuffed fake brand bag trolley case in general.
Inside there is still one that is remote, off-site delivery. When asked whether a female boss to buy a fake Prada bag, she first said firmly “No”, the See’s purchase of a very louis vuitton wallet sincere, they talk on the phone side to side waiting reporters. After a while children, women who said goods sent PM.
Warm and elegant atmosphere into the winter fur
This season’s fur coat, no matter the color or style is the convergence of many, black, gray, and earth colors for fur present a calm attitude, the design also incorporated into the soft curved lines to dilute fur Ye Yan edge, more somewhat louis vuitton wallet. These soft, warm fur is more decorative or improved form, collar, collar, sleeve edges, skirts, Yibai, sleeve side mounted, or made into cloak, waistcoat, vest, fur skirt, with Eastern European-style classical charm, elegance and style fur show.
Figure 1: Celine thin horizontal lines in the soft fur made of ring collar hedging waist coat, fit the models based entirely broken thick fur bloated impression of fur this is rarely elegant and intellectual expression.
Figure 2: Hermés will fur into their classic taste louis vuitton wallet of knight costume, the British small cape, cardigan, or the Ring of wool collar of hair, color and style are very simple and elegant, while showing some nobility;
Figure 3: Missoni’s designs are more Jiaoqiao cute, gross exaggeration of the Dutch side of collar, short cape girl full flavor, then add the same color of ribbon trim strip and the bow, fur can be young and lively.
Figure 4: LV fur design also spent a lot of thought, quiet low-key style is independent of color luxury and style of the brand outside such as viewing fur aprons, pockets, and elbow gloves specially designed for this with a full design teacher talent.
Figure 5: VERSACE season is still the beautiful blue-green eyes smoked eyes, stretched straight Sassoon hair-style signs, black fur coat and silk stockings together, seem noble lean, sexy modern, and a unique LV enough metal chain package, so you get out of it’s gorgeous autumn and winter.
End: fur is to the fashion, luxury louis vuitton wallet has become wild symbols, and this winter seems to reverse the impression of fur boast, to restore its restrained elegance rigorous content and personality.